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Flow - Logistic Management Portal
FLOW is a comprehensive self-service portal developed for Gebrüder Weiss GmbH, a traditional transport and logistics company. The portal enables users to request quotes, book shipments, track deliveries across land, air, or sea, and streamline communication between branches and end clients.
Role
UI/UX Designer
Company
Gebrüder Weiss GmbH
Objective
The main goal was to simplify the complex logistics process by creating a self-service digital portal that:
Enhanced operational efficiency.
Delivered real-time tracking updates.
Centralized communication to reduce delays and improve transparency
My Contribution
Real-Time Tracking: An easy-to-use tracking system for land, air, and ocean shipments with live updates.
Streamlined Bookings: Quick quote requests and direct booking options with minimal steps.
Customizable Dashboard: A tailored interface for users to view their shipment history and manage ongoing processes.
Integrated Communication: A messaging hub to connect branches and customers seamlessly.
Smart Alerts: Notifications for shipment status and important updates, ensuring proactive actions.
Key Achievements
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Reduced booking time by [specific time or %] due to simplified workflows.
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Improved customer satisfaction with a [specific % increase in CSAT or NPS scores].
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Minimized communication delays, leading to faster resolution of client queries.
Design Process
Research: Stakeholder interviews and user surveys guided the functionality priorities.
Wireframing: Iterative wireframes tested for navigation and flow optimization.
Visual Design: Created a modern yet professional design aligned with Gebrüder Weiss' branding.
Usability Testing: Focused on user behavior to improve the intuitive nature of the platform.
Challenges & Learnings
Challenge: Balancing the needs of a diverse user base, from corporate clients to internal branch staff.
Solution: Introduced flexible design elements and role-specific interfaces to cater to different user needs.
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